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The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World

The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World

Author: Jeff Ulin
Publisher: Focal Press
Category: Book

List Price: Â£21.99
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Rating: 5.0 out of 5 stars reviews

Media: Paperback
Edition: 1
Pages: 528
Number Of Items: 1
Shipping Weight (lbs): 1.7
Dimensions (in): 8.6 x 6 x 1.2

ISBN: 024081200X
Dewey Decimal Number: 384.068
EAN: 9780240812007

Publication Date: November 6, 2009
Availability: Usually dispatched within 24 hours
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Product Description
Shows how related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. This book demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements.


Customer Reviews:
5 out of 5 stars Excellent Study Guide   July 5, 2010
LK (United Kingdom)
This book is fantastic! Well researched, contemporary data and links for online sites as well as valuable case studies and interviews. There is also online supplementary material available, which goes into further depth about some issues raised in the chapters. At the end of each chapter bullet points are listed to directly relate the material to what the impact is online. The best book I've read whilst studying and researching film distribution!


5 out of 5 stars Essential reading for anyone wanting to understand the movie business   April 20, 2010
Marko P. Joensuu (London)
I've read quite a few books on the movie economics but none of them has broken down the actual business nearly as analytically and honestly as this book.

For the first time, I am actually feeling some sympathy for the Hollywood studios. It is a risky business they're in, and this book shows that regardless what we may feel about the artistic quality of most films produced by the studios, they still play a vital part in the moviemaking ecosystem.

I can't rate this book too highly - if you're in the business of independent film production get hold of a copy of this book - after reading this, you'll be able to make a realistic business plan, perhaps for the first time, no matter how long you've worked with film.




5 out of 5 stars "Comprehensive and Essential," The Business of Media Distribution: From Concept to $1B. A Critical Review.   December 8, 2009
Andre Lawrence (Miami, Florida)
The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World from Concept to $1B, is as comprehensive as its title suggests.

This is a 500-page reference book that is part glossary, part insider's information, and part scholar's lecture. It is a thorough breakdown of the complex and often-convoluted world of the Motion Picture and Film Industry, it's diversified distribution model as well as a look at how its model is affected by emerging outlets.

One of the things I really appreciated about this text is that it delves more specifically than other Focal Press releases about the industry by giving detailed, real-world examples of, for example, distribution costs of several theatrical released films, discusses current costs of film development, the various types of financing available as well as underground, guerrilla financing techniques used by others.

Some of the questions covered within are:

Studio and their projects
Markets and emerging outlets
Types of films, festivals and ancillary markets
Different types of financing
Studio financing, cooperative financing and independent financing
Cable, TV and Digital Video distribution
Protecting contents, copyrights, piracy and related issues
Hedge fund deals
Supplementary diagrams and graphs.

There are a number of titles that Focal Press releases about the film industry, one of them, Filmmakers and Financing: Business Plan For Independents, touches upon the same subject as this book, however, it doesn't come close to offering such a wealth of information, in depth or in scope. This book is, by far, the most comprehensive look at financing and marketing in the film industry.


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